June 6, 2022
6 min read

7 Reasons Why Small Businesses Should Invest in Video Marketing

Over time, videos have slowly yet surely become a staple branding weapon, and for a good reason. With an increasing number of people indulging in video content, video marketing is a surefire way of promoting your business to a wide audience. 

But if you’ve never tried your hand at video production or video marketing before, you probably have some lingering doubts about its efficacy. After all, it’s a fairly new addition to the marketing toolkit. 

To help you out, we’ve listed a few ways video marketing can benefit your small business. 

  1. Attracts Higher Traffic

study by Cisco reveals that, “traffic from live internet videos will grow 15-fold in the five-year period from 2017 to 2022, and account for 17 percent of the total internet video traffic share by 2022.” This is one video marketing statistic you don’t want to ignore. It confirms that more customers are likely to buy from a business that promotes its products and services via videos. 

The fact is, video marketing is not going anywhere, at least not for a long time. If your business isn’t already leveraging this tool, it’s probably lagging behind in the competition. 

Having a video on your website can be the difference between your business attracting higher traffic and sending them to the competition. Consequently, that will mean more sales. This makes it an investment that’s certainly worth a serious consideration. 

  1. Increases Conversion and ROI

Statistics by Forbes reveal that videos help 90% of customers make buying decisions, while 64% of customers say that seeing a video makes them more likely to buy.

Moreover, with 55% of people watching videos online every day, including video in a landing page can increase your conversion rate by 80%. That’s a huge number which no ambitious business can afford to take lightly. 

Of course, video for branding comes at a cost, but given the promising returns, it is well worth the investment. Video marketing will not only expand your reach in the digital space, it will also increase your conversion and hence, ROI, making it a formidable addition in your digital marketing toolkit.

What’s more? Videos can be used effectively across a plethora of online platforms, such as emails, social media networks, and websites. For maximum benefit, make testing (A/B testing) an integral part of your video marketingstrategy. This will help you gather insightful data about the efficacy of your ads, on-site videos, and social media videos. In turn, you’ll be able to determine which one’s working best for you and leverage it to its maximum potential.  

  1. Helps Boost Social Media Engagement

It’s no secret that everyone’s hooked to social media. Users visit these platforms frequently in the day and on a daily basis. Video production that caters to the needs and interest of social media users will help you grab their interest, and eventually help you turn them in paying customers. Live videos and reels, in particular, are gaining increasing popularity with every passing day. 

Building your presence on a platform such as YouTube, which is synonymous with video content, can pay off too.  After all, it is the go-to platform for users looking for “How-to” videos. It’s where your potential customers are looking for you, so you’d better be there.

  1. Improves SEO

Did you know that video marketing is highly effective in improving SEO? It helps by attracting more and more people to a business’s website and social media accounts. 

Of course, the more website visitors you have, the more exposure your business gets. When people find creative and informational video content on your website, they’ll likely hang around longer. This, in turn, will help your business gain their trust. 

Websites that are trusted by customers tend to rank higher in search engine results. Further, adding video to your website can significantly improve your ranking on Google and other search engines.

However, you’ll have to optimize your videos for the best SEO results. Proper SEO optimization can help your website make it to the first page of search results. A seasoned video marketing agency will be in the perfect position to help you achieve this.

  1. Engages Users on Their Preferred Medium

According to findings, 51.6 percent of global internet users between 16 to 64 years of age say that watching videos, TV shows and movies is their primary reason for using the internet. Further, 46.5 percent use the internet primarily to research products and brands. So basically, these users are most likely looking at explainer, educational, and demo type of videos.  

If you really want to capture your audience’s imagination, make video marketing your tool of choice. Now that you know what your customers are looking for, it’s time to give them what they want and win them over!

  1. Explains Products and Services Better

97 percent of marketers claim that videos help customers understand products. With this in mind, it is a great idea for businesses to invest in explainer video production to explain their offerings to customers. 

After all, we live in times when people are constantly looking up businesses and brands online before buying from them – they no longer need to be pitched or sold to. They research their options and go with the one that they can resonate with. Well-made videos can do a great job of giving customers a closer and transparent look at a product or service.

It’s also a great platform to convey messages using words, sounds, thoughts, emotions, and more. As a small business, you’ll find no better medium to transmit information more clearly. 

  1. Taps into Maximum Buyers

High-quality videos serve as an effective learning tool. The content becomes easy to consume and understand, especially for modern consumers who’re always pressed for time. They can simply watch an explainer video instead of reading long product descriptions or usage instructions. They also get the benefit of seeing the product in action. 

Because video marketing appeals to audiences on many levels, they can help you turn them into customers. Well-conceived video marketing can help you tap into the laziest of customers and reach out to them with content that compels them to take an action, i.e., buy from you. 

Wrapping Up

As far as small businesses are concerned, video marketing comes with several benefits. This includes increased conversions, better SEO performance, lower bounce rate, and improved engagement, among others. The right video marketing agency can help you achieve all these goals with customized strategies that best cater to your business’s unique needs. 

At Crew Pictures, our team comprises visionary storytellers, who offer the complete range of video marketingservices, from creative ideation to distribution. Together, we’ll work to ensure that your business or brand story is heard by (and strikes the right chords with) your target audience. Get in touch with us today to know more about our various video marketing services and how we can help you.

Tagged: conversion rates · organic SEO · roi

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