November 1, 2022Comments are off for this post.

Creative Video Production: How to Make Your Videos Look More Professional

Today, video content dominates the digital marketing landscape. Videos are more engaging than any other type of content. Creative video production can help boost your lead generation, conversions, and ROI. It’s no wonder that 81% of marketers feel that video has a direct, positive impact on their sales, while 94% agree that videos helped increase user understanding of their product or service.

But as video marketing becomes more prominent, the quality standard of videos continues to go higher and higher. Making run-off-the-mill videos is no longer an option. Your creative video production needs to stand out, especially when the very survival of your business is at stake.

Creative Video Production Tips You Need to Consider

The good news is giving your creative video production a professional touch is getting easier. And skills play a critical role in creating high-quality videos. They are as important as your tools. So, here are a few tips to help you create high-quality videos.

1. Plan Your Creative Video Production

High-end creative video production starts with planning. It is necessary to focus on the content to create videos that make a lasting impression. That’s why you will need to plan your content well in advance.

Whether it is corporate video production or animated video, successful content planning involves:

  • First, you should outline your goals and align your content with them. For example, if you are creating a video to promote a new product, create content accordingly. You can create educational (how-to) content or informative (benefits/use cases) content to build awareness about your product.
  • Understand your target audience. You must know who you will be speaking to create highly engaging content.
  • Also, focus on your core message. Your core message will encourage your target audience to take the desired action after watching your videos.
  • The final step is to write a video production brief. It will help you document your plan on paper before starting your creative video production.

2. Use the Right Background and Plenty of Light

Both background and light play a critical role in professional creative video production. So, this should be your priority when making videos. Natural light is the best option when you are filming.

However, the scorching midday light isn’t the best alternative here. It can cast hard shadows, making your creative video production look amateur. Instead, you should plan your video production in the morning or evening when the light is softer. 

For indoor lighting, avoid using lots of shadows. It looks dramatic, not to mention distracting for your viewers. Set your lights accordingly. Similarly, choose your background with care. It should be a clean, clutter-free, and preferably colored background. The cluttered video background is often distracting.

You should also choose the background depending on the context of your video content. For example, it’s better to use your office or workplace for corporate video production. But set up your office for the shoot. It should look attractive, not distracting.

3. Use Good Quality Audio and Video Equipment

Good quality video and audio equipment are necessary to ensure professional creative video production. You don’t necessarily have to invest in a professional camera. You can also shoot excellent videos on phones like iPhone and Google Pixel. However, it is not advisable to use these phones for audio recording.

If you are determined to use your smartphone, buy a separate receiver. It will help you record better sound and eliminate the background noise. You can use a small microphone or a studio microphone. Invest in the best possible audio and video equipment depending on your commercial video production needs and budget.

4. Shoot Your Video in Segments

Shooting your video in sequenced segments makes it easier for you to focus on your core message. But more importantly, it saves your time and energy when editing the footage during post-production. And it's super simple to shoot a video in small segments. You can combine these during post-production.

Let’s say you are launching a new product and want to create a video discussing the five benefits of your product. Consider shooting a clip talking about just one benefit. You can repeat the process for each point. All you have to do is stitch up these short clips to create your explainer video. This way, you can ensure a crisp and to-the-point creative video production without losing your focus.

5. Get Steady Footage

Another sign of professional creative video production is to get steady footage. Shaky footage makes it look like a home video. Moreover, it distracts your target audience. In other words, you should avoid holding the camera in your hands. It’s impossible to keep a camera steady in your hands.

You can use a simple tripod stand to film static shots. But if you want to move your camera a lot, you are better off buying a stabilizer. With a stabilizer, you can eliminate shaky footage, capture awkward angles, and improve focus. In short, you will save a lot of time editing your footage.

6. Work with Different Camera Angles

Using different camera angles is one of the telltale characteristics of professional creative video production. It adds visual interest to your videos, increasing engagement. The most commonly used camera angles include low, high, bird’s eye, and over the shoulder. Over the shoulder is the most popular angle.

  • Low: This angle gets used if you want the subject to appear larger than life.  
  • High: This angle gets used to provide a sense of surroundings.
  • Bird’s Eye: This angle provides a larger view of the surroundings.
  • Over the Shoulder Angle: This is the most commonly used angle when two or more characters are talking.

However, use different angles, especially when making how-to or product videos. Explainer videos like these have more action and less talking. That's why experimenting with different angles can help you get better engagement. For example, shift your camera angle by at least 45-degree when you change perspective in your videos. This will help you create more engaging video content.

In Conclusion

Video content is probably the best way to communicate your marketing message. Professional videos are more engaging than most other marketing channels. They provide a great way to connect with your target audience. And with these tips, you can get your professional commercial video production off to a good start. Put them into practice as soon as possible.

Or, you can let Crew Pictures do the heavy lifting. Crew Pictures is a full-service video marketing agency. We can help you with creative video production from start to finish. Get in touch with us today to know how we can help.

October 14, 2022Comments are off for this post.

7 Signs Your Business Needs to Hire a Video Production Company

Video production is a crucial part of digital marketing. When done well, commercial video production can help brands reap lucrative rewards.

It enables brands to create content that resonates with their target audience and improves their online presence. In fact, videos are a great way to get the brand’s message across to a wider audience base. What’s more? They can work well for both B2B and B2C ventures. 

This is where working with a proven commercial video production company comes into the picture.

Don’t believe us? Here are a few noteworthy statistics to consider:

  • 42% of marketers surveyed stated that creating video content through an outside agency has resulted in better videos.
  • When asked what the biggest benefit of working with an agency to create video content is, 68% of marketers said: higher-quality videos that look more professional.
  • 40% of marketers say the biggest benefit of creating video content is to help customers understand their products and services. 36% of marketers say the biggest benefit of video content is that it gets more engagement compared to other types of marketing.

All said and done, videos are here to stay. A dependable video production company in Utah can help your brand exploit the power of video to its advantage. 

It cannot be denied that videos are highly effective in helping potential buyers learn about a brand’s products and services. Customers are more likely to buy from you when they understand your offerings and know how they’ll help them. Videos provide the much-needed visual element that explains how your products/services work. 

Having said that, video production requires time, effort, money, research, and of course, skills. Skimping on any of these can prove to be a costly mistake for a business. 

Also, video trends are constantly evolving. It can be difficult for small and medium-sized businesses to keep up with the changing video marketing landscape. 

If your business is experiencing this, it could mean that you need help from a professional video production services agency. 

Still on the fence about hiring one? 

When Does Your Business Needs Video Production Services?

Here are a few cues that indicate now’s the right time to join forces with a commercial video production services provider.

1. You Don’t Know How to Make Videos

How many times have you found yourself browsing videos on your social feed, wanting something as striking for your brand too? 

We bet this happens all the time. But do you have the technical know-how to pull off that kind of video production and execution? After all, creating eyeball-grabbing videos is no mean task – you need to know exactly what you’re doing to get favorable results. 

The truth is, a lot goes on behind the scenes when it comes to video production. From the conceptualization of the idea and creating content to production and campaign building – it’s a whole new world. 

If you don’t have any idea about how to get all these things done, you’ll be better off hiring commercial video production services to do it for you.

2. You Don’t Have Time for Video Production

Running a business requires tremendous time. Of course, marketing is super important, but it’s not your only responsibility. Most business owners are extremely busy juggling multiple tasks like meeting clients, settling accounts, implementing new launches, and so on. In other words, they’re barely able to make time for video production. 

When making videos, you need to be mindful of several elements – understanding the format and style, content development, graphics, SEO, and so on. Mastering all of these aspects requires considerable time. But remember, your business cannot wait (neither will your competitors). 

It’s a good idea to outsource this task to a well-established commercial video production company. They’ll take care of all your video marketing initiatives and concerns, while you focus on other strategic areas of growing your business. 

3. You’re Having Trouble Turning Your Vision into Reality

So, you have some brilliant video ideas to augment your brand, but don’t know how to actually bring them to life? With a video production services company in your corner, your ideas need not go to waste. In fact, these ideas could be just what your business needs to thrive. 

A well-equipped Utah video production company can help you turn your ideas into a reality. But make sure you find the right one by checking their portfolio and previous projects. Having the right professionals on the job will go a long way in achieving the desired results. 

4. You’ve Audience Seems Disinterested in Your DIY Videos

You may have numerous videos about your business on your website, but if they fail to capture your audience’s interest, they won’t work in your favor. 

Good videos aren’t just about special effects and background scores. The concept and content are of primary importance. 

A professional video production services agency will know that the process involves having a pleasing format, a fetching script, and unique ideas that set you apart from competitors. They’ll know exactly how to remove unnecessary distractions while getting the point across and keeping your customers engaged. 

5. You End up Compromising Quality

One of the biggest mistakes brands make is adding multiple poor-quality DIY videos to their website and social media channels. These can do more harm than good as the lackluster output is sure to reflect badly on your business, products, and services.

If you’re serious about creating an upmarket, clean, and trustworthy image of your company, you should certainly tie up with a commercial video production company without further ado.

6. You Don’t Have an Actual Video Marketing Strategy

Simply creating and posting random videos about your business and offerings can prove to be a waste of time, money, and effort. However, a solid strategy that’s based on well-researched customer data, a production plan, content creation, and post-production execution can make a huge difference.

The simple fact is that video production requires expertise that only trained professionals can bring to the table. So, if you’re planning to add a video to your online marketing arsenal, it makes sense to take the professional route. 

7. There Are No Videos to Represent Your Business Online

A website that lacks video content can be perceived as dull and boring. While still images help, you cannot compare them to the impact good videos can create. 

Well-made videos can result in better brand awareness and communicate ideas and solutions more emphatically. They can be a powerful tool to influence your customers’ buying decisions and get higher rankings on search engines. Further, they can start conversations and spark discussions about your brand – and that’s exactly what you want. 

Using the right video services will ultimately make your website more appealing and engaging. Know this for a fact – when customers like what they see on your website, they’re more likely to pay more attention to your brand.

Hire Crew Pictures for Our Impactful Video Production Services

Video production is a great way for brands to make their offerings more appealing to their target audience. Fortunately, when you partner with the right commercial video production company, you’ll be able to create just the kind of videos potential buyers want to see – high-quality, engaging, and impactful.

Crew Pictures is the preferred video production company in Utah. We provide seamless pre-production, production, and post-production execution, including storyboards, casting, directing, filming, photography, aerial footage, editing, color grading, sound design, motion graphics, 2D and 3D animation, and visual effects. Contact us today to find out how we can help your brand make videos that leave a lasting impression on customers.

October 11, 2022Comments are off for this post.

The 6 Different Types of Video Production

To say videos are popular would be a gross understatement. As of 2022, YouTube is home to over 800 million videos across 37 million channels. What’s more, the platform’s 2 billion+ users watch nearly 1 billion videos daily.  Given the statistics, it’s easy to see why video marketing is so in-demand these days.

If video is the future, the future has arrived. When used in conjunction with other marketing channels, videos can effectively attract potential customers, grow your customer base, and improve your ROI.

But while videos can be crucial to your marketing strategy, it’s important to know what type of video to use where. Even the most high-quality content can underperform if it doesn’t hit the right notes with your target audience.

A List of The Most Popular Types of Video Production

As a first-time producer, you might struggle to discern what videos will work best for your business. To make your job easier, we have compiled a list of the six most popular kinds of commercial video production, as well as the different purposes they serve. 

1. Explainer Videos 

Think of explainer videos as a digital age elevator pitch for your products and services. Often found on landing pages, emails, and ads on YouTube, they’re designed to summarize the basics of your brand. The goal is to grab the viewer’s attention and –more importantly- hold it for as long as possible.  

Now, are explainer videos worthwhile? Yes, they are! 96% of people have watched an explainer video to learn about a company’s offerings. And 88% agree that they feel convinced to buy from a brand after watching its video.

Because explainer videos are shorter than most video content, they need to be organized to ensure viewers clearly understand the value of your product. For this: 

  • Have your script include an overview of the problem, your proposed solution, a call to action, and your trust signals.
  • Keep it short- ideally within 90 seconds.
  • Add your key message and value proposition within the first 30 seconds of the video.
  • Opt for a casual, conversational tone to engage viewers.
  • Use simple language- don’t alienate users with technical jargon.

2. Branding Video 

Simply put, branding videos help communicate your company’s ideology to potential customers. As a cornerstone of your public image, they play a vital role in explaining your mission statement and establishing your brand’s identity.

This type of commercial video production aims to introduce your business to viewers and convince them that it’s worth their time. It tells your brand’s story, showcases your core values, and builds trust with your target audience. With a well-produced branding video, you’re no longer just a faceless entity but a credible corporation with philosophies, visions, and culture. 

Still confused? Here are a few examples of branding videos.

  • Origin stories
  • Case studies
  • Company events
  • Behind-the-Scenes operations 

Although branding films are best displayed on your website, they can also be distributed across social media channels and other video marketing platforms, such as LinkedIn or YouTube.

3. Product Films 

Need something to stage a new product? A product video is your best bet. Usually classified as explainer videos, these films describe and visually demonstrate your product’s tangible benefits. That’s the hallmark of a good product video: not only does it discuss the product’s uses, but also shows it in action.

Generally speaking, most good product videos have: 

  • Engaging narration and content 
  • Long enough to explain the product and its uses, short enough to hold the user’s attention
  • Professional without being overtly formal
  • An empathetic and relatable vibe

4. Social Media Videos

Ask any reputable commercial video services company, and they’ll tell you that social media videos rank high on the popularity charts- and with good reason. 93% of brands attribute new customers to social media videos.  

Entertaining, humorous, and captivating social media videos that put your business in the spotlight are a one-way ticket to marketing success. Why? Because the right video can capture attention quickly and be shared among potentially thousands. Remember, a viral video will cut through the noise like nothing else.

That’s not all. Commercial video production targeted at social media can also:

  • Grab attention
  • Boost your search rankings
  • Drive conversions
  • Leverage trending topics

But be careful not to bombard your audience with multiple social media videos every day. You want to space them out appropriately (for example, two videos per week) to ensure each one gets the attention it deserves. 

5. Testimonial Videos  

There’s no better business strategy than a happy customer. Customer testimonials are central to a thriving brand. According to a recent BrightLocal survey, 98% of consumers read reviews for local businesses. Hence, the more positive reviews they can find, the higher the chances they’ll invest in your brand. 

But if you thought customer testimonials only appear as texts on your homepage, you’re wrong. Reviews become even more likable in video form- also known as testimonial films.  

Testimonials offer past clients an opportunity to talk about their experience with your company in their own words. They can discuss anything, including what they thought about your services, the problems you helped them solve, and how likely they are to purchase from you again. 

The best testimonial videos aren’t staged on scripted- although it takes a talented video production services agency to convince viewers they’re 100% authentic. Of all the types of commercial video production, testimonial videos rely most on your existing market reputation. 

6. Expert Interviews  

People might have questions about your brand, especially if you’re in a standalone niche. Instead of answering them yourself, why not invite an influential guest from your vertical to take on the queries? 

Expert interviews are exactly what they sound like: a video where you get an industry expert to clarify questions from your target audience. Besides being a great way to build credibility, they’re a good look for your brand.  

That said, setting up a quality expert interview is harder than it seems. You’ll need to check multiple boxes to ensure it’s informative and engaging at the same time. Unless your viewers are immersed, they might click away. 

Ideally, you should leave this to an experienced video production company. They’ll know how to create an expert interview video that’s fun, educational, and easy on the eyes.

The Wrap

There you have it- six types of commercial video production to get you started on your video marketing journey. While you may not need every video mentioned above to achieve your goals, try adding a few of them to your marketing mix. Also, remember to put them together in a way that distinguishes your brand and highlights your unique selling points. That way, you’ll come out as a winner every time! 

Commercial video production doesn’t have to be rocket science. At Crew Pictures, we provide quality video production services to help our clients ace their marketing objectives. To know more about what we offer, contact us today or check out our video production portfolio.

September 15, 2022Comments are off for this post.

Why Commercial Video Production is Important for Your Business

There was a time when videos were a luxury marketing tool only companies with vast advertising budgets could use. But the tides have shifted.

Nowadays, businesses of all sizes are tapping into the immense potential of commercial video production. And with 3 billion internet users watching videos at least once per month, it only makes sense to leverage this promotional technique to improve consumer engagement, click-through rate, and site traffic.

But what exactly can commercial videos do for your business? More importantly, why should you add them to your mainstream marketing efforts? We’ve got answers. Let’s explore!

How Commercial Video Production Can Benefit Your Business?

Here are the seven ways in which commercial video production can benefit your brand.

1. Commercial Videos Can Boost Sales  

First things first, videos can make you good money. As per a Wyzowl survey, 81% of marketers say video has helped them directly increase sales, while 86% agree it has brought them new leads.

There’s a good reason for this. Well-made videos from professional video production services give users a better idea of your product, even when they don’t have direct access to it. Plus, videos open up a route for viewers to engage with your brand and learn more about what you have to offer.

A word of caution here. Video trends are constantly changing, meaning you’ll need to stay updated on what’s currently in vogue. By including on-trend video content on your product and service pages, you can boost conversions and drive more sales than ever.

2. Commercial Videos Are Great for SEO

Optimized videos can work wonders for your SEO performance.

Here’s how.

The time a viewer spends on your page (dwell time) can impact your rankings, and video is an incredible way to bump up this metric. In fact, 82% of marketers say videos have improved dwell time on their sites.

But to achieve this, you’ll have to ensure your video is SEO-optimized, with a dressed-up thumbnail, relevant caption, and quality content to boot. Videos that check these boxes can bring a lot of organic traffic to your site, increase your ranking, and enable you to gain more views simultaneously.

However, and we cannot stress this enough, do not go overboard with your optimization practices. Including too many links and CTAs can have the opposite effect and cause consumers to feel pressurized. This can quickly become unhelpful, annoying, and dissuade viewers from ever crossing your threshold again.

3. Commercial Videos Build Better Bridges Between Brands and Customers

You already know people like watching videos. But the perks don’t end there. Commercial video production is a great way to establish your brand as reliable, transparent, and honest- things customers value most in their experiences with businesses.

Take testimonial videos for instance. By asking real customers to review your brand on camera, you can let potential clients know what to expect from your products or services. In other words, they get to see other people give an honest, unscripted opinion about your brand, which can directly influence their purchase decisions.

Testimonial videos help put a face to your business and give it the authority it needs within your target niche.

4. Commercial Videos Are Recyclable

Creating a continuous stream of original video content can be a challenge. But if that’s what your audience has come to expect, you will need a backup plan.  

So, what do you do? Reuse the content you already have on hand, of course!

Yes, you read that right. High-quality videos are dynamic and very recyclable. You could easily turn them into something else, such as a GIF, a reel, or a trailer when you cannot go into production again.

Not sure how to do this? Here are five ways to repurpose your existing video content.

  • Reframe your videos for different screens.  
  • Cut down full-length videos into shorter pieces. Short-form videos are easier to finish, share, and remember, so it’s a win-win.
  • Upload to new social media channels. If you’ve been publishing your content on TikTok so far, try branching out to Instagram Reels or YouTube Shorts to reach more people.
  • Turn old videos into a podcast or a blog entry.

5. Commercial Videos Can Educate Your Customers

Like most business owners, you want people to understand your vision and core values. But if you write a lengthy blog post about your brand’s story, chances are it’ll go unnoticed.  

Most people won’t bother reading through an eight-page essay on what you offer. That said, they might be much more open to watching an eight-minute video showcasing your brand.

Explainer videos help businesses break down complex ideas and transform dry content into an entertaining affair. You can use them to introduce your business or teach potential clients how to use your product and what it's meant for.

6. Commercial Videos Get More Bang for Your Buck

Despite all the perks of video marketing, it’s impossible to deny that commercial video production is expensive. There’s a lot involved in the process that can easily cost you a good chunk of your marketing budget.

But the good news is that video production pays off big time. 88% of marketers reported that video marketing gives them a positive ROI, making it worth the investment.

Again, quality is the name of the game here. You can’t release subpar videos and expect them to rake in profits. Be sure to focus on creating quality videos that not only provide value to your customers but also cast your brand in the best possible light. Talk to a commercial video production company in case you need help with this.

7. Commercial Videos Are Shareable

Social media loves videos because they are shareable. They are a fun, entertaining, and catchy way to reach your audience and make them want to pass on the message organically. This can help you increase brand awareness and guide more traffic to your website. If your video is captivating enough, you won’t have to make it your life’s mission to put it across to people- they'll do it for you.

The Bottom Line

Given the mountain of evidence, it’s clear that commercial video production is a vital part of any inbound marketing strategy. So, if you’re still on the fence about its efficacy, we hope this post has given you further insight into what video marketing can do for your business.

But commercial video production isn’t as simple as hitting ‘Record’ and hoping for the best. And as a video services company, we know this all too well.

That’s why the team at Crew Pictures provides you with the right ideas, people, and equipment to turn your story into a reality. We’re an Emmy-nominated video production company in Utah, passionate about helping business owners, entertainment services, and filmmakers. For more information, contact us today.

September 13, 2022Comments are off for this post.

What to Expect When Working with a Video Production Company in Utah

There are many ways to create a corporate video. You could produce it yourself, set up an in-house video team, or call in the big guns- video production companies.

Video production agencies exist to make videos for businesses of all sizes. They consist of a team of professionals specializing in multiple services, from creative development to post-production efforts. In a nutshell, a corporate video production company has the expertise that cannot be learned overnight.

If this is your first time working with a video production company, you want to be in the know. It’s vital to have an idea of how the production process works and what the agency can (and should) do for you.

What to Expect from a Video Production Company?

Let’s look at what happens when you collaborate with a commercial video services provider.

1. Research and Creative Thinking

One of the best things about working with a production agency is that you have a team of creatives bringing your story to life. Even before production begins, the video company will work hard behind the scenes to gain deeper insight into your business and its target audience. They’ll come up with a concept, timeline, and budget for your video based on its context and goal.  

Although the research stage is easy to overlook, it’s where most of the brainstorming takes place. Additionally, this phase helps set the right foundation for the remainder of the production process. You and the video production company must be on the same page for your video to turn out as expected.

A word of caution here. Although a good video production company will want to act on your visions, they’ll tell you what isn’t feasible- and what changes are required to make things work. This provides the perfect opportunity to shake things up, fill knowledge gaps, and pivot your strategy for better execution.

At Crew Pictures, for example, we check all the boxes of the rhetorical triangle, using pathos (emotional appeal), ethos (ethical/trust appeal), and logos (logical appeal) to make persuasive campaigns for audiences. We look to align our stylistic inclinations with our client's requests and create something both spectacular and comprehendible.

2. Pre-Production

Pre-production is the second (and often final) stage of planning and logistics. Here’s where the goals defined in the strategy phase are made actionable. You’ll start seeing scripts, storyboards, and schedules establishing which scenes to shoot and when.

That’s not all. Pre-production also involves:

  • Breaking down the script into times of day, locations, characters, extras, special effects, props, vehicles, animals, sound effects, music cues, and costumes.
  • Scouting for locations and securing permits.
  • Auditioning for talent across all the roles according to the script and the director’s notes.
  • Rehearsing with the final cast.

The pre-production phase allows you to organize everything you need before the cameras start rolling. With effective pre-production efforts, you save time and money- two of the most limited resources in commercial video production.

3. Production

duction phase, the video production company will capture all the footage required to bring your story to life.

Depending on the nature of your project, you (or a representative from your organization) may be asked to stay on set for the filming. Since shoot days can be extremely long and involve multiple locations, lighting, and camera set-up changes, be sure to adjust your workday if you choose to attend.

Generally, the production phase includes:

  • Setting up the sound/lighting/video equipment
  • Having talent perform the script
  • Recording voiceovers, if needed
  • Capturing B-Roll (extra footage used to support your story)

A big part of commercial video production is preparing for emergencies, and that’s where hiring an experienced video production agency can benefit you. Not only will they come equipped with additional power sources and extension cords, but they’ll also have the bandwidth to include shots that may not have been in the original plan.

4. Post-Production

After the filming wraps, the footage will be passed onto the editor’s table. This is where the real magic happens.  As the client, you’ll not have to be in the editing room, but you will need to be available to review the different versions of the video and provide feedback.

Here are the five usual steps of post-production.

a. Cutting

The raw footage is edited and pieced together to tell the overall story. Essentially, the post-production editor reads the script, reviews the footage, and cuts it together to develop the final product.

This doesn’t happen in one shot. The editor first creates a rough cut and proceeds to make additional edits until you land on the final version. Generally speaking, this can take anywhere between a few days to weeks, based on the length and complexity of the video.

b. Sound Editing

Next, the sound editors will add and enhance the sound of the final footage. Besides inserting background music, this also involves editing out ambient noise and re-recording dialogues that weren’t captured on set.

c. Visual Effects

Artists and engineers may also design computer-generated visual effects to improve the viewing experience. Again, this varies from project to project- not all commercial videos will require graphics and VFX.

d. Sound Mixing

First things first- sound mixing isn’t the same as sound editing. It’s the art of adjusting audio levels to ensure they aren’t too loud or jarring compared to other sounds in the video.

e. Color Grading

Finally, a color editor (or colorist) goes through each frame of the film to match the color gradient to the shot’s overall vibe. This is done to create consistency across shots and establish the mood of the scene/video.

Wrapping Up

There you have it- four things you can expect when working with a video production agency. Remember, this is just a generalized version of things- different companies have different working models, but while the specifics might vary, a few aspects are common across the board. Any real-deal video services agency will have a solid process that integrates built-in steps, with each milestone requiring the client’s approval.

Ready to work with a reputable video production company in Utah? Look no further than Crew Pictures! We have a diverse group of experts available to fulfill all your video production needs- whether it's to complement your in-house team or handle the production process from the ground up. For more information, feel free to contact us today!

July 21, 2022Comments are off for this post.

7 Mistakes to Avoid When Hiring a Video Production Company

Let’s face it, you need video marketing to thrive in today’s digital space. With 88% of people wishing to see more video content from brands this year, it only makes sense to dial things up a notch.

However, video production isn’t something you can master overnight. Because it’s a complex, specialized, and ever-changing field, you’ll probably fare better by joining forces with a reputable video production company. After all, they have the skills, expertise, and professional crew to keep you on track with your video marketing goals.

But given the number of video production agencies out there, this is easier said than done. The last thing you want is to put money behind a company that doesn’t deliver on its promises. Hence, you must pull all the stops to ensure the agency you choose is worth its weight in gold.

Common Mistakes to Avoid When Hiring a Video Production Company

To help you do this, we’ve compiled a list of seven common pitfalls to avoid when hiring a corporate video production company.

1. Misjudging the Size of Your Project

When it comes to commercial video production, the first step is to gauge the scope of your project. Exactly how big (or small) do you want to go? Do you need handpicked video services or the whole nine yards?

Laying down these basics will help you decide whether you should hire a big studio or a boutique-style video production company. There are benefits and disadvantages to both.

Big studios, of course, have more equipment, crew, and other related resources. But they are usually priced at a higher end. On the other hand, boutique-style production companies tend to offer customized services. Here, you’re likely to get more personalized attention for your money. These agencies are a perfect fit for small-to-medium-sized businesses with limited capital.

2. Choosing the First Production Company You Find  

We don’t know who needs to hear this, but you don’t have to jump at the first video production company you come across online. No two video firms are the same. And it’s often worth vetting your prospects before you sign the dotted line.

Start by checking out their website and demo reel.

  • Does their past work align with what you have in mind?
  • How big is their team?
  • How many locations do they have on their radar?  

Feel free to compare prices and services. Dig deeper into their background and take a long, good look at their portfolio. Only take your pick once you have all the information you need.

3. Trusting the Lowest Bidder  

Sure, it’s good to be wary of a video production company’s fee structure. You want to make sure you’re not falling for over-inflated price tags. But that doesn’t mean you should swing in the direction of the lowest bidder.

Remember, video production is expensive, meaning video services agencies that tout unbelievably low prices may be skimping on tools, people, or hardware. Hence, it is best to treat them with caution.

Opt for a corporate video production company that’s somewhere in the middle. They’re your best bet for quality work and skilled expertise within a budget.

4. Not Discussing Your Timeline

We can’t stress this enough, set a deadline for your project before you talk to a video production company. Ideally, it should be days (or even weeks) ahead of your estimated release date.  

Next, discuss your timeline with the company to determine if they can meet it. You don’t want to team up with an agency that is too busy to do justice to your work.  

It’s vital to have the deadline marked and signed in the contract. Doing this minimizes the risk of potential misunderstandings down the line.

5. Not Hiring a Local Name  

Hollywood isn’t the only place with quality video services. Look around and you may find several reputable video production companies in your city or state.

And here’s a little secret. When you hire an out-of-state production company, chances are they’ll subcontract locals to save expenses. So, you’ll be working with locals anyway: but for a lot more cash.

We suggest you cut the middle man and directly work with a commercial video production company in your area. For example, businesses in Utah can give us a call. As video production specialists, we strive to make every creative campaign a game changer for your brand.

6. Not Establishing a Personal Connection

Your video project is precious to you. You’ve probably spent sleepless nights mapping it out from scratch. Hence, it must go to an agency that handles it with care.

One way to ensure this is to talk to them. Get to know the company by walking them through your project and highlighting key details. You’ll also want their expert opinion and feedback every step of the way.

Notice if the video production services company is open to communication. Are they friendly? Do they respond to your queries in time? How invested do they appear to be?

A positive, can-do attitude goes a long way. Remember, you’ll be working with this company for weeks. If their vibes seem off from the start, you wouldn’t want to put yourself through the ordeal of collaborating with them.

7. Not Accounting for Reputation

As you probably know, customer reviews can speak volumes about a company. They offer insight into a company’s ethics and work quality before you bring them on board. Visit online review platforms to read what past clients say about the video services agency. If most reviews are good, they may be your perfect choice. Likewise, steer clear of studios with an overwhelmingly negative reputation.

The Bottom Line

Video production is a high-stakes game. You must have all your ducks in a row to see results. Fortunately, partnering with the right video production services provider can make things much easier for you. And, now that you know what mistakes to avoid while choosing video production companies, you should have no trouble finding your match!

Or, you could skip the search and team up with Crew Pictures, an Emmy-nominated video production company in Utah. We provide full-service creative/production capabilities, as well as expert consultants for your in-house video team. We’re creative, budget-minded, and willing to go the extra mile to showcase your story in the best possible light. For more information, feel free to contact us today!

June 29, 2022Comments are off for this post.

Boost Your Brand Image with These Six Creative Video Production Tips

Over the years, video has grown to become a digital marketing juggernaut. 86% of businesses use video as a promotional tool, and 92% continue to see it as a crucial part of their marketing strategy.

There’s good reason for this. Videos can help you: 

  • Engage your audiences quickly 
  • Optimize your marketing spend 
  • Create shareable content 
  • Secure a higher Google ranking 
  • Give your brand an aspect of reliability, trust, and honesty 

Simply put, video is king. But with almost every brand investing in video marketing, how do you keep things fresh and innovative? 

Creative video production is both a science and an art. There is a lot going on behind the scenes. So, if you want your video to cut through the noise and stand out, you’ll need to put your thinking caps on, pronto. 

Need a little help? We’ve got your back. Here are six creative video production tips to take your content up a notch. 

1. Focus on Stories Rather Than Sales  

Gone are the days when brands had to book a time slot to run an advert. With social platforms, you get to reach the same audience directly. You’re no longer interrupting their entertainment. Instead, you’re competing with it.

Hence, if you want viewers to stop scrolling and play your video, it must have some value for them. Branding videos will likely go unnoticed, since no one likes being sold to. 

The best videos tell a story that connects with viewers and keeps them interested all along. The better your storytelling technique, the higher your chances of impressing potential buyers. 

2. Define Your Target Audience 

To appeal to your audience, you must know who they are, what they like, and what they share. 

  • Who is your ideal buyer? 
  • What type of videos do they enjoy the most? 
  • What are their go-to social media channels? 

Answers to these questions will help you develop standout marketing videos. 

We suggest you survey your existing client base to take stock of their preferences. With this information, you can streamline your creative video production efforts further.  

3. Plan Everything Out 

If you think you can wing creativity, think again. Because every aspect of filmmaking requires careful strategizing, it’s always advisable to prepare as much as you can.

Storyboarding is an excellent way to plan shots before you film. You can either use professional storyboarding software, hand-draw a rough sketch, or even use stick figures. The goal is to have a clearer picture of what you want to do for the video. Doing this will also let you secure props, costumes, and locations in advance. 

In this regard, think about your B-roll so that you have extra footage during the editing process. B-roll refers to secondary scenes that can be used as cutaway shots to provide more context to your video. 

4. Create a Hook 

You probably know that attention spans are short online. Hence, you must bring your story to life quickly to prevent people from clicking away.  

Utilize the first few seconds to establish context and grab attention. If you manage to make an impact right out the gate, your viewers will be invested for good. 

Also, a good thumbnail goes a long way. Thumbnails can begin to spin a yarn and show viewers what’s coming up. When they like what they see at first glance, they’ll feel tempted to follow through with the view. Be sure to choose a clear and crisp thumbnail for your video.

5. Remember to Include a CTA 

Strategic calls-to-action (CTA) motivate your audience to become a customers/clients. They can help guide visitors through the sales funnel and directly improve your conversion rates.  

In this regard, bear in mind that video CTAs do not have to push a sale. Instead, they can invite viewers to leave a comment, subscribe to your channel, like your page, or check out other videos you posted. 

Ready to learn the art of adding strong CTAs to your videos? Here are some tips to point you in the right direction. 

  • Given how the traffic bounce rate on YouTube jumped from 38% to 52% between January 2020 and March 2021, chances are viewers may exit your video midway. So, it’s best to insert your CTA in the first half to ensure they don’t miss it.  
  • Align the CTAs with the overall goal of your video. For example, if you want people to sign up for your newsletter, it doesn’t make sense to add a CTA pitching a second video. 
  • Your CTAs must work on mobile devices, especially if they require users to fill out forms or other intake processes.  

6. Try Your Hand at Various Types of Videos 

Let’s face it: people tend to get bored soon. If all your videos look and feel the same, your viewers might lose interest in them. 

The trick is to experiment with different types of videos matched to your specific marketing needs. Here are some examples of videos you can dabble in. 

  • Explainer Videos: These short, simple, but powerful marketing videos can describe your product, service, or message perfectly.  
  • How-To Videos: With these videos, you focus on providing solutions to your viewer’s problems.  
  • Testimonial Videos: Customer testimonials are crucial to your brand’s reputation. Reports suggest 77% of consumers ‘always’ or ‘regularly’ read online reviews when browsing for local businesses. Few things convince future clients like the opinions of ordinary people. You can use case studies and customer success stories to illustrate how your brand has helped them overcome their pain point. 

The Bottom Line 

There you have it: six innovative production tips to make the most of your marketing videos. All you need to do is combine these cues with your creative thoughts, and you’re good to go. Remember, there are no correct answers. You’ll have to tap into your audience’s tastes and work accordingly.

Creative video production is a big deal for most companies. But with Crew Pictures, you can get the right people and equipment for the job. Our team of specialists excels at producing videos that authentically convey emotion. For more information, reach out to us today!

June 6, 2022Comments are off for this post.

7 Reasons Why Small Businesses Should Invest in Video Marketing

Over time, videos have slowly yet surely become a staple branding weapon, and for a good reason. With an increasing number of people indulging in video content, video marketing is a surefire way of promoting your business to a wide audience. 

But if you’ve never tried your hand at video production or video marketing before, you probably have some lingering doubts about its efficacy. After all, it’s a fairly new addition to the marketing toolkit. 

To help you out, we’ve listed a few ways video marketing can benefit your small business. 

  1. Attracts Higher Traffic

study by Cisco reveals that, “traffic from live internet videos will grow 15-fold in the five-year period from 2017 to 2022, and account for 17 percent of the total internet video traffic share by 2022.” This is one video marketing statistic you don’t want to ignore. It confirms that more customers are likely to buy from a business that promotes its products and services via videos. 

The fact is, video marketing is not going anywhere, at least not for a long time. If your business isn’t already leveraging this tool, it’s probably lagging behind in the competition. 

Having a video on your website can be the difference between your business attracting higher traffic and sending them to the competition. Consequently, that will mean more sales. This makes it an investment that’s certainly worth a serious consideration. 

  1. Increases Conversion and ROI

Statistics by Forbes reveal that videos help 90% of customers make buying decisions, while 64% of customers say that seeing a video makes them more likely to buy.

Moreover, with 55% of people watching videos online every day, including video in a landing page can increase your conversion rate by 80%. That’s a huge number which no ambitious business can afford to take lightly. 

Of course, video for branding comes at a cost, but given the promising returns, it is well worth the investment. Video marketing will not only expand your reach in the digital space, it will also increase your conversion and hence, ROI, making it a formidable addition in your digital marketing toolkit.

What’s more? Videos can be used effectively across a plethora of online platforms, such as emails, social media networks, and websites. For maximum benefit, make testing (A/B testing) an integral part of your video marketingstrategy. This will help you gather insightful data about the efficacy of your ads, on-site videos, and social media videos. In turn, you’ll be able to determine which one’s working best for you and leverage it to its maximum potential.  

  1. Helps Boost Social Media Engagement

It’s no secret that everyone’s hooked to social media. Users visit these platforms frequently in the day and on a daily basis. Video production that caters to the needs and interest of social media users will help you grab their interest, and eventually help you turn them in paying customers. Live videos and reels, in particular, are gaining increasing popularity with every passing day. 

Building your presence on a platform such as YouTube, which is synonymous with video content, can pay off too.  After all, it is the go-to platform for users looking for “How-to” videos. It’s where your potential customers are looking for you, so you’d better be there.

  1. Improves SEO

Did you know that video marketing is highly effective in improving SEO? It helps by attracting more and more people to a business’s website and social media accounts. 

Of course, the more website visitors you have, the more exposure your business gets. When people find creative and informational video content on your website, they’ll likely hang around longer. This, in turn, will help your business gain their trust. 

Websites that are trusted by customers tend to rank higher in search engine results. Further, adding video to your website can significantly improve your ranking on Google and other search engines.

However, you’ll have to optimize your videos for the best SEO results. Proper SEO optimization can help your website make it to the first page of search results. A seasoned video marketing agency will be in the perfect position to help you achieve this.

  1. Engages Users on Their Preferred Medium

According to findings, 51.6 percent of global internet users between 16 to 64 years of age say that watching videos, TV shows and movies is their primary reason for using the internet. Further, 46.5 percent use the internet primarily to research products and brands. So basically, these users are most likely looking at explainer, educational, and demo type of videos.  

If you really want to capture your audience’s imagination, make video marketing your tool of choice. Now that you know what your customers are looking for, it’s time to give them what they want and win them over!

  1. Explains Products and Services Better

97 percent of marketers claim that videos help customers understand products. With this in mind, it is a great idea for businesses to invest in explainer video production to explain their offerings to customers. 

After all, we live in times when people are constantly looking up businesses and brands online before buying from them – they no longer need to be pitched or sold to. They research their options and go with the one that they can resonate with. Well-made videos can do a great job of giving customers a closer and transparent look at a product or service.

It’s also a great platform to convey messages using words, sounds, thoughts, emotions, and more. As a small business, you’ll find no better medium to transmit information more clearly. 

  1. Taps into Maximum Buyers

High-quality videos serve as an effective learning tool. The content becomes easy to consume and understand, especially for modern consumers who’re always pressed for time. They can simply watch an explainer video instead of reading long product descriptions or usage instructions. They also get the benefit of seeing the product in action. 

Because video marketing appeals to audiences on many levels, they can help you turn them into customers. Well-conceived video marketing can help you tap into the laziest of customers and reach out to them with content that compels them to take an action, i.e., buy from you. 

Wrapping Up

As far as small businesses are concerned, video marketing comes with several benefits. This includes increased conversions, better SEO performance, lower bounce rate, and improved engagement, among others. The right video marketing agency can help you achieve all these goals with customized strategies that best cater to your business’s unique needs. 

At Crew Pictures, our team comprises visionary storytellers, who offer the complete range of video marketingservices, from creative ideation to distribution. Together, we’ll work to ensure that your business or brand story is heard by (and strikes the right chords with) your target audience. Get in touch with us today to know more about our various video marketing services and how we can help you.

June 1, 2022Comments are off for this post.

10 Tips to Follow When Doing Commercial Video Production

Whether you are an established business or a startup, adding video to your marketing mix makes perfect sense. After all, the global digital video viewership is likely to reach nearly 3.5 billion by 2023.

Given the increase in demand for video consumption, it is not surprising to see brands turning to video marketing. In 2021, 81% of marketers used pre-produced videos as a digital consumer engagement tactic, while 13% said they were planning to do so.

Although essential, commercial video production is often easier said than done. If you fail to execute it correctly, it could backfire, causing confusion and misunderstanding of your particular brand. That’s why it is crucial to keep a few things in mind when making a video for branding. In this post, we will discuss a few ways to avoid failure when making a commercial video.

Let’s check out the key points that you must not forget.

  1. Understand Your Target Audience 

First things first - the success of your commercial video production rests on identifying and defining your target audience. This allows you to target your efforts and resources on a segment that is more likely to convert into your customers.

The easiest way to start is to ask some prodding questions, such as:

  • Who are your existing customers?
  • What qualities do they have in common? 
  • What are their pain points?
  • Who benefits most from your product or service?
  • Why do they want to choose your brand (over your competitors)?

Answering these questions will help you create a marketing persona. That, in turn, will help you create content that resonates with your target audience. This framework will help you get the most out of your commercial video production.

  1. Research Your Competitors  

The next step in commercial video production is researching your competitors. This is probably the best way to know what works. Here’s what you can do to observe your competitors closely.

  • Sign up for their email list
  • Follow them on social media
  • Check out their advertisements

When checking out your competition, take a note of their video marketing content. Understand how it resonates with their target audience. Find out why they are getting more likes and shares? While you should never copy their video content, identifying what works and then doing it better can work wonders.

  1. Define Your Video Marketing Goals

The third critical step is setting your goals. It’s hard to know what to include in your video content if you don’t have goals to meet. Your marketing goals will lay down the foundation of your video production.

Usually, when creating a commercial video for branding, marketers want to:

  • Increase conversions
  • Create engagement
  • Generate awareness
  • Increase followers (outreach)

As your goals need to be definitive, make sure to include numbers. For example, you can set a goal to get 10,000 more followers for your brand in three months. Just make sure your goals are realistic.

  1. Decide What to Include in Your Video 

Take a look at your target audience, competitors, and marketing goals. This trifecta will help you figure out what goes into your video. 

  • First, your video for branding must consider the pain points your target audience faces, along with what makes them tick.
  • Second, check out what your competitors are doing, and try to do it better. This is the best way to engage your target audience. 
  • And third, adhere to your marketing goals. For example, if your goal is to increase brand awareness, focus on that. Don’t try to be salesy in a video intended to increase brand awareness.
  1. Tell a Story 

This is perhaps the most critical element of commercial video production. Everybody loves a good story. It can reel your target audience in, prompting them to take the desired action.

Let’s say you are making a video for branding. Instead of simply introducing your company, why not tell a story. For instance, you can talk about the difference your business is making in the local community. Or you can tell your target audience how your brand has impacted your existing customers.  

This video by Reckon shows how to tell a story. It features a few entrepreneurs who talk about their challenges with doing accounting. They are discussing real pain points and how Reckon helped them lead a more productive life as entrepreneurs. That’s what makes the video more relatable to Reckon’s target audience.

  1. Focus On the First Few Seconds 

While telling a story is critical, you don’t have a lot of time to bring it to life. Facebook recently revealed that the average attention span on the platform for video content is just about 2 seconds, 2.5 seconds on desktop, and 1.7 seconds on mobile. Two seconds may not seem like a lot, but the resulting impact on your branding is significant. 

In other words, you have only a few seconds to bring your story to life. Pay more attention to the first few seconds during your commercial video production. Be sure to explain what the target audience will see and that what they are about to watch is worth the wait.

  1. Stick to Your Brand Voice 

Brand voice matters!

Every brand video you make is an extension of your brand identity. As a result, you have to be consistent across all your video marketing campaigns. A video that feels off-brand will cause more harm than good to your overall brand voice.

Brand voice is nothing but a distinct personality your business develops when communicating with your customers. It helps you stand out from the clutter. 

Not sure what your brand voice is

Pull out every type of content, from videos to blog posts, and check it for consistency. It could be a common vocabulary, a phrase, or a personality trait. That’s your brand voice and it needs to go into your video.

  1. Feature Your Brand Logo 

Apart from your brand voice, your commercial video production also needs to feature your logo. It is the first thing your target audience will see as soon as the video starts. This creates an instant connection with your viewers.

However, you have to keep a few things in mind when adding a logo to your video. First of all, keep your logo subtle yet noticeable. Usually, the lower right corner is the place where a logo goes. But as subtitles can often mask your logo, placing it in either of the upper corners is much better. Whether upper left corner or upper right corner, keep it in the same place across all your videos.

  1. Stay Within Your Budget 

Sure, commercial video production costs money. But you don’t have to break the bank. You can find a video marketing agency that’ll do the job for a reasonable price. So, understand how much you are willing to spend and define your budget first.

Reaching out to more than one agency can help. With two-three estimates on your table, you can plan your expenses well in advance.

Also, remember that commercial video production isn’t a one-time deal. You will need to promote your advertisement on different platforms, which costs money. Make sure to set aside a part of your budget for such expenses. And most importantly, continue updating your budget as your business grows. 

  1. Hire a Professional 

Although DIY commercial video production is not unheard of, it is highly discouraged. Hiring a professional video marketing agency is, on the other hand, more practical and economical.

Unlike your in-house marketing team, a video marketing agency brings a lot of experience and knowledge. Plus, they have the right tools, including video and sound equipment. This increases the likelihood of obtaining high-quality content. 

Moreover, hiring an agency is more cost-effective than DIY simply because you can save a ton of money on trial and error. So, if you want commercial video production for your brand, consider hiring a professional. 

Parting Words

In this increasingly digitalized world, video content has to be a part of your marketing mix. It’s one of the best ways to generate brand awareness, build a loyal customer base, and increase your outreach. But commercial video production requires careful planning. Hopefully, these ten tips will help you ace your next video marketing campaign.

Crew Pictures is a full-service video marketing agency. We provide everything from full-service creatives to handpicked specialists for your video production. Get in touch with us today to know how we can help your brand grow!

June 1, 2022Comments are off for this post.

Why Crew Pictures | the benefits of video marketing

The demand for good video production is at an all time high. Even with the increasing supply of marketing videos, social media content, and the overwhelming amount of entertainment options on streaming services, the demand for good video continues to rise. 

When it comes to marketing, there are many benefits good video provides, namely

  • Rank higher in search results
  • Boost email open rates,click-through rates, and conversions
  • Increase backlinks
  • Increase traffic to your site or store
  • Share your message in the way people want to receive it…people want to watch good videos!
  • Increase social media engagement and shares
  • Measure audience engagement with the video…receive valuable analytics from video
  • Influence buying decisions

There are many articles, studies, and statistics that illustrate the power of these benefits for marketers, social influencers, and entertainers. For example, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. Including video in an email leads to a whopping 200-300% increase in click-through rate (Insivia). So for now, we won’t dive deeper into the statistics for each benefit. Instead, let’s explore the last benefit listed above, and why video is such a powerful medium for influencing buying decisions. 

Perhaps the simplest way to understand why video is so effective at influencing buying decisions is to analyze how it lines up with the rhetorical triangle, the age-old paradigm for categorizing the appeals and art of persuasion.

  1. Pathos. This is listed first for a reason. Emotion is the driving force behind almost all our decisions. Sure, we like to think we’re not overly emotional, and primarily logical beings, but it’s very difficult, if not impossible, to persuade somebody to do something they don’t want to do, or don’t like to do, even if it makes sense to do it. 

Stories are extremely powerful at conveying emotion and personal connection, and video is one of the most effective mediums for sharing stories in a powerful and memorable way. 

  1. Ethos. Trust is central to every important decision or purchase. A creative, well-produced video is extremely effective at building credibility and establishing trust. The tone and style of a video implicitly tell your viewer who you are, what’s important to you, what you stand for, and why you’re worthy of their time, trust, and business.
  1. Logos. Once you’ve won their hearts and their trust, your clients will still want the deal to make sense. Video is perhaps the best way to simplify complex explanations, with the proper use of animation, motion design, infographics, visual effects, and other memorable visual executions. In addition, when given the choice, people most often prefer to watch an explanation rather than read it because it’s easier on the brain…it puts the work on the side of the video, allowing the viewer to quickly and passively learn. Using video to persuade your viewer’s brain really is a no-brainer (cheesy pun intended).

Why Crew Pictures? | Our Approach

Our marketing videos move the needle more effectively and yield a higher return on investment because our approach is in sync with the rhetorical triangle, leading to videos that are more persuasive and effective. 

What sets us apart is our detailed approach and processes within that triangle, that enable us to offer our clients the right creative, with the right crew, for the right cost.

  1. Creativity (campaigns and concepts centered on emotional appeal)
    • Our approach to creative briefs is unique and different in that we begin by asking: what emotion(s) will motivate the viewer to better decisions, a better lifestyle, and a stronger relationship with you, your company, your product?
    • We center our creative brief around ideas that convey these emotions in an authentic, genuine, and honest way. Please note upfront that we will only accept honest, positive messaging, and refuse to work on sleazy, manipulative, or misleading campaigns.
  2. Crew (we work with a vetted, diverse network of talented freelancers and crew members who build our credible, trustworthy appeal)
    • We assemble the right crew for the right creative, ensuring the ideas are executed by the right directors, cinematographers, editors, etc.
    • Our diverse, worldwide network gives you access to more styles, skill-sets, and specialists, increasing creative and production possibilities.
  3. Cost (we keep production budgets focused on your ROI, and tailor our ideas and crew to yield higher returns)
    • Our diverse crew of freelancers gives you access to more options and rates.
    • We offer monthly and quarterly plans (based on your yearly budget). This allows us to evaluate and adapt production throughout the year, rather than a one-and-done production.
    • We offer marketing support to measure video analytics, pivoting where needed to increase your ROI.

By working with Crew Pictures and focusing on the right emotional impact with the right creativity, the right crew who can execute it, and the right production costs needed to move the needle, you’ll be accessing the real power of video, effectively sharing your product, your service, your story with the world.

Moving pictures

that move people.

455 N University Ave Ste 211
Provo, UT 84601
United States
+1 801 477 4332

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