Today, video content dominates the digital marketing landscape. Videos are more engaging than any other type of content. Creative video production can help boost your lead generation, conversions, and ROI. It’s no wonder that 81% of marketers feel that video has a direct, positive impact on their sales, while 94% agree that videos helped increase user understanding of their product or service. … Read More

Video production is a crucial part of digital marketing. When done well, commercial video production can help brands reap lucrative rewards. It enables brands to create content that resonates with their target audience and improves their online presence. In fact, videos are a great way to get the brand’s message across to a wider audience base. What’s more? They can … Read More

To say videos are popular would be a gross understatement. As of 2022, YouTube is home to over 800 million videos across 37 million channels. What’s more, the platform’s 2 billion+ users watch nearly 1 billion videos daily.  Given the statistics, it’s easy to see why video marketing is so in-demand these days. If video is the future, the future … Read More

There was a time when videos were a luxury marketing tool only companies with vast advertising budgets could use. But the tides have shifted. Nowadays, businesses of all sizes are tapping into the immense potential of commercial video production. And with 3 billion internet users watching videos at least once per month, it only makes sense to leverage this promotional technique … Read More

There are many ways to create a corporate video. You could produce it yourself, set up an in-house video team, or call in the big guns- video production companies. Video production agencies exist to make videos for businesses of all sizes. They consist of a team of professionals specializing in multiple services, from creative development to post-production efforts. In a … Read More

Let’s face it, you need video marketing to thrive in today’s digital space. With 88% of people wishing to see more video content from brands this year, it only makes sense to dial things up a notch. However, video production isn’t something you can master overnight. Because it’s a complex, specialized, and ever-changing field, you’ll probably fare better by joining forces … Read More