October 14, 2022
6 min read

7 Signs Your Business Needs to Hire a Video Production Company

Video production is a crucial part of digital marketing. When done well, commercial video production can help brands reap lucrative rewards.

It enables brands to create content that resonates with their target audience and improves their online presence. In fact, videos are a great way to get the brand’s message across to a wider audience base. What’s more? They can work well for both B2B and B2C ventures. 

This is where working with a proven commercial video production company comes into the picture.

Don’t believe us? Here are a few noteworthy statistics to consider:

  • 42% of marketers surveyed stated that creating video content through an outside agency has resulted in better videos.
  • When asked what the biggest benefit of working with an agency to create video content is, 68% of marketers said: higher-quality videos that look more professional.
  • 40% of marketers say the biggest benefit of creating video content is to help customers understand their products and services. 36% of marketers say the biggest benefit of video content is that it gets more engagement compared to other types of marketing.

All said and done, videos are here to stay. A dependable video production company in Utah can help your brand exploit the power of video to its advantage. 

It cannot be denied that videos are highly effective in helping potential buyers learn about a brand’s products and services. Customers are more likely to buy from you when they understand your offerings and know how they’ll help them. Videos provide the much-needed visual element that explains how your products/services work. 

Having said that, video production requires time, effort, money, research, and of course, skills. Skimping on any of these can prove to be a costly mistake for a business. 

Also, video trends are constantly evolving. It can be difficult for small and medium-sized businesses to keep up with the changing video marketing landscape. 

If your business is experiencing this, it could mean that you need help from a professional video production services agency. 

Still on the fence about hiring one? 

When Does Your Business Needs Video Production Services?

Here are a few cues that indicate now’s the right time to join forces with a commercial video production services provider.

1. You Don’t Know How to Make Videos

How many times have you found yourself browsing videos on your social feed, wanting something as striking for your brand too? 

We bet this happens all the time. But do you have the technical know-how to pull off that kind of video production and execution? After all, creating eyeball-grabbing videos is no mean task – you need to know exactly what you’re doing to get favorable results. 

The truth is, a lot goes on behind the scenes when it comes to video production. From the conceptualization of the idea and creating content to production and campaign building – it’s a whole new world. 

If you don’t have any idea about how to get all these things done, you’ll be better off hiring commercial video production services to do it for you.

2. You Don’t Have Time for Video Production

Running a business requires tremendous time. Of course, marketing is super important, but it’s not your only responsibility. Most business owners are extremely busy juggling multiple tasks like meeting clients, settling accounts, implementing new launches, and so on. In other words, they’re barely able to make time for video production. 

When making videos, you need to be mindful of several elements – understanding the format and style, content development, graphics, SEO, and so on. Mastering all of these aspects requires considerable time. But remember, your business cannot wait (neither will your competitors). 

It’s a good idea to outsource this task to a well-established commercial video production company. They’ll take care of all your video marketing initiatives and concerns, while you focus on other strategic areas of growing your business. 

3. You’re Having Trouble Turning Your Vision into Reality

So, you have some brilliant video ideas to augment your brand, but don’t know how to actually bring them to life? With a video production services company in your corner, your ideas need not go to waste. In fact, these ideas could be just what your business needs to thrive. 

A well-equipped Utah video production company can help you turn your ideas into a reality. But make sure you find the right one by checking their portfolio and previous projects. Having the right professionals on the job will go a long way in achieving the desired results. 

4. You’ve Audience Seems Disinterested in Your DIY Videos

You may have numerous videos about your business on your website, but if they fail to capture your audience’s interest, they won’t work in your favor. 

Good videos aren’t just about special effects and background scores. The concept and content are of primary importance. 

A professional video production services agency will know that the process involves having a pleasing format, a fetching script, and unique ideas that set you apart from competitors. They’ll know exactly how to remove unnecessary distractions while getting the point across and keeping your customers engaged. 

5. You End up Compromising Quality

One of the biggest mistakes brands make is adding multiple poor-quality DIY videos to their website and social media channels. These can do more harm than good as the lackluster output is sure to reflect badly on your business, products, and services.

If you’re serious about creating an upmarket, clean, and trustworthy image of your company, you should certainly tie up with a commercial video production company without further ado.

6. You Don’t Have an Actual Video Marketing Strategy

Simply creating and posting random videos about your business and offerings can prove to be a waste of time, money, and effort. However, a solid strategy that’s based on well-researched customer data, a production plan, content creation, and post-production execution can make a huge difference.

The simple fact is that video production requires expertise that only trained professionals can bring to the table. So, if you’re planning to add a video to your online marketing arsenal, it makes sense to take the professional route. 

7. There Are No Videos to Represent Your Business Online

A website that lacks video content can be perceived as dull and boring. While still images help, you cannot compare them to the impact good videos can create. 

Well-made videos can result in better brand awareness and communicate ideas and solutions more emphatically. They can be a powerful tool to influence your customers’ buying decisions and get higher rankings on search engines. Further, they can start conversations and spark discussions about your brand – and that’s exactly what you want. 

Using the right video services will ultimately make your website more appealing and engaging. Know this for a fact – when customers like what they see on your website, they’re more likely to pay more attention to your brand.

Hire Crew Pictures for Our Impactful Video Production Services

Video production is a great way for brands to make their offerings more appealing to their target audience. Fortunately, when you partner with the right commercial video production company, you’ll be able to create just the kind of videos potential buyers want to see – high-quality, engaging, and impactful.

Crew Pictures is the preferred video production company in Utah. We provide seamless pre-production, production, and post-production execution, including storyboards, casting, directing, filming, photography, aerial footage, editing, color grading, sound design, motion graphics, 2D and 3D animation, and visual effects. Contact us today to find out how we can help your brand make videos that leave a lasting impression on customers.


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