Video content is the king of digital marketing.
Consumers spend more time watching online videos than any other content, such as blogs and podcasts. According to a recent survey, 27.2% of online viewers watch more than 10 hours of online video, and 15.4% do so for 7-10 hours weekly.
Consumers also like to watch explainer videos (72%) the most, followed by presentation videos (49%), testimonial videos (48%), sales videos (42%), and video ads (42%). That said, pre-produced videos (81%) remain the preferred digital marketing tactic for marketers worldwide. Live streaming and social videos often take a backseat. If you want to strengthen your video marketing, you need to think along these lines.
However, making a video for branding takes time, patience, and a lot of effort. Also, not everyone with a camera is a videographer. Creating original content for your audience is something you should never cut corners with, which is why it’s best if you hire a professional video marketing agency for the job.
Let’s see why hiring a video production company will be worth your while.
- Increased Creative Thinking
Increased creative thinking would be one of the foremost benefits of hiring a video marketing agency.
Creative expertise matters as much as technical skills. Conceptualizing a brilliant video for branding is easier said than done. It’s a multi-layered process.
Just like you can’t make a good movie without a strong script, there is no way of making a branding video without a solid script. You will need a solid script to create an impactful video. It needs to tell a story that’ll resonate with your target audience. This is one of the most critical aspects most marketers tend to overlook.
That’s where a video production company comes in.
They are experts in creative storytelling. They can put together a storyline that brings you the most compelling digital campaigns. Your in-house marketing team may not be up for this task.
- Access to Experienced and Skilled Professionals
With access to technology, many marketers think of in-house video marketing. However, not everyone with a camera can be a videographer. Besides, making branding videos is more challenging than making personal reels for your Instagram.
Professional video production requires experience and skills. There is lighting, shooting, audio, directing, editing, after effects, animation, dubbing, and sound effects, to name a few.
Most in-house marketing teams don’t have these skills. But when you hire a video production company, you get one-stop access to these at a reasonable price point. That should be the reason enough to hire a pro.
- Access to Quality Equipment
Just like the talent, you also get access to high-quality equipment. You can shoot a video on your iPhone, but it can’t hold a candle to professional video production.
To begin with, a professional camera stores more footage. It also offers more zooming options and steadier shots. A seasoned video production agency always uses a professional camera – often the best one they can find. So, you need not worry about getting clear shots and framing.
But that’s not all.
They will also use the equipment required to record high-definition sound. And with no background noise, your branding video will have crystal clear audio.
Likewise, a video marketing agency will use professional lighting equipment. Many people don’t know lighting is often the key to making high-quality videos. Even the slightest change in lighting can make your product look better (or worse).
And perfect lighting requires not just equipment but also skills. Professionals know how to arrange the lights to create the desired mood.
- Excellent Editing Skills
Once you have captured your video for branding, you need to think about post-production. Although your video looks great, it’s still raw footage. You will need to edit it and add a few finishing touches before unveiling it.
However, editing is a job best left to professionals. It requires experience and skills, not to mention the knowledge of different software programs.
Editing and other post-production processes can be time-consuming. Most people fail to appreciate how much work goes into post-production. Even a few minutes of branding video may require hours of editing. And that is if a trained and experienced professional handles it.
Besides, getting this wrong would be a huge waste of money and time. A cheap and amateurish branding video can’t compete with corporate-style marketing videos. In other words, your investment is less likely to get any returns.
So, it’s better to hire a video production company. They can deliver a better branding video and make it happen fast.
- Saves You Money
Many marketers believe commercial video production comes with a hefty price tag.
Yes! Hiring a professional video marketing company isn’t going to be cheap.
But it can still help you save considerable money.
First of all, there is no need to invest in all the high-quality equipment. That also takes the equipment maintenance and repair costs out of the equation. Moreover, you don’t have to rent a recording studio or spend money researching a location. The video production company will take care of it all. You only have to pay a one-time fee to make the video.
Secondly, the agency will finish your video faster than any amateur. The faster your video makes it to your target audience, the sooner you can get the returns. That’s one more way a professional video production company can help you save money.
- Frees up Your Schedule
A lot of work goes into making professional videos. Before the director says “action,” your concept and script need to be ready. You also need to choose the cast, pick a shooting location, build a set, and figure out the shooting schedule – the works.
Then there is actual shooting and post-production. We are talking days, if not weeks, of hard work. Do you have that much time on your hands? Wouldn’t you focus on your core business responsibilities instead?
Besides, making a video for branding can be a demanding experience unless you are a trained professional.
Why put yourself through all this trouble when you can easily outsource. It essentially frees up your time, not to mention offers complete peace of mind. You can stay focused on the critical aspects of your business while pros take care of your video marketing.
In Conclusion
Video marketing is here to stay as online video content consumption is growing. But making a branding video is best left to professionals. It’s a time-consuming process that requires skills and experience. Understanding these benefits will encourage you to hire a professional video production company. That should help up your digital marketing game a notch.
At Crew Pictures, we take care of everything from creative ideation and high-end production to strategic distribution. Let us help you put your best foot forward. Get in touch with us today!