To say videos are popular would be a gross understatement. As of 2022, YouTube is home to over 800 million videos across 37 million channels. What’s more, the platform’s 2 billion+ users watch nearly 1 billion videos daily. Given the statistics, it’s easy to see why video marketing is so in-demand these days.
If video is the future, the future has arrived. When used in conjunction with other marketing channels, videos can effectively attract potential customers, grow your customer base, and improve your ROI.
But while videos can be crucial to your marketing strategy, it’s important to know what type of video to use where. Even the most high-quality content can underperform if it doesn’t hit the right notes with your target audience.
A List of The Most Popular Types of Video Production
As a first-time producer, you might struggle to discern what videos will work best for your business. To make your job easier, we have compiled a list of the six most popular kinds of commercial video production, as well as the different purposes they serve.
1. Explainer Videos
Think of explainer videos as a digital age elevator pitch for your products and services. Often found on landing pages, emails, and ads on YouTube, they’re designed to summarize the basics of your brand. The goal is to grab the viewer’s attention and –more importantly- hold it for as long as possible.
Now, are explainer videos worthwhile? Yes, they are! 96% of people have watched an explainer video to learn about a company’s offerings. And 88% agree that they feel convinced to buy from a brand after watching its video.
Because explainer videos are shorter than most video content, they need to be organized to ensure viewers clearly understand the value of your product. For this:
- Have your script include an overview of the problem, your proposed solution, a call to action, and your trust signals.
- Keep it short- ideally within 90 seconds.
- Add your key message and value proposition within the first 30 seconds of the video.
- Opt for a casual, conversational tone to engage viewers.
- Use simple language- don’t alienate users with technical jargon.
2. Branding Video
Simply put, branding videos help communicate your company’s ideology to potential customers. As a cornerstone of your public image, they play a vital role in explaining your mission statement and establishing your brand’s identity.
This type of commercial video production aims to introduce your business to viewers and convince them that it’s worth their time. It tells your brand’s story, showcases your core values, and builds trust with your target audience. With a well-produced branding video, you’re no longer just a faceless entity but a credible corporation with philosophies, visions, and culture.
Still confused? Here are a few examples of branding videos.
- Origin stories
- Case studies
- Company events
- Behind-the-Scenes operations
Although branding films are best displayed on your website, they can also be distributed across social media channels and other video marketing platforms, such as LinkedIn or YouTube.
3. Product Films
Need something to stage a new product? A product video is your best bet. Usually classified as explainer videos, these films describe and visually demonstrate your product’s tangible benefits. That’s the hallmark of a good product video: not only does it discuss the product’s uses, but also shows it in action.
Generally speaking, most good product videos have:
- Engaging narration and content
- Long enough to explain the product and its uses, short enough to hold the user’s attention
- Professional without being overtly formal
- An empathetic and relatable vibe
4. Social Media Videos
Ask any reputable commercial video services company, and they’ll tell you that social media videos rank high on the popularity charts- and with good reason. 93% of brands attribute new customers to social media videos.
Entertaining, humorous, and captivating social media videos that put your business in the spotlight are a one-way ticket to marketing success. Why? Because the right video can capture attention quickly and be shared among potentially thousands. Remember, a viral video will cut through the noise like nothing else.
That’s not all. Commercial video production targeted at social media can also:
- Grab attention
- Boost your search rankings
- Drive conversions
- Leverage trending topics
But be careful not to bombard your audience with multiple social media videos every day. You want to space them out appropriately (for example, two videos per week) to ensure each one gets the attention it deserves.
5. Testimonial Videos
There’s no better business strategy than a happy customer. Customer testimonials are central to a thriving brand. According to a recent BrightLocal survey, 98% of consumers read reviews for local businesses. Hence, the more positive reviews they can find, the higher the chances they’ll invest in your brand.
But if you thought customer testimonials only appear as texts on your homepage, you’re wrong. Reviews become even more likable in video form- also known as testimonial films.
Testimonials offer past clients an opportunity to talk about their experience with your company in their own words. They can discuss anything, including what they thought about your services, the problems you helped them solve, and how likely they are to purchase from you again.
The best testimonial videos aren’t staged on scripted- although it takes a talented video production services agency to convince viewers they’re 100% authentic. Of all the types of commercial video production, testimonial videos rely most on your existing market reputation.
6. Expert Interviews
People might have questions about your brand, especially if you’re in a standalone niche. Instead of answering them yourself, why not invite an influential guest from your vertical to take on the queries?
Expert interviews are exactly what they sound like: a video where you get an industry expert to clarify questions from your target audience. Besides being a great way to build credibility, they’re a good look for your brand.
That said, setting up a quality expert interview is harder than it seems. You’ll need to check multiple boxes to ensure it’s informative and engaging at the same time. Unless your viewers are immersed, they might click away.
Ideally, you should leave this to an experienced video production company. They’ll know how to create an expert interview video that’s fun, educational, and easy on the eyes.
There you have it- six types of commercial video production to get you started on your video marketing journey. While you may not need every video mentioned above to achieve your goals, try adding a few of them to your marketing mix. Also, remember to put them together in a way that distinguishes your brand and highlights your unique selling points. That way, you’ll come out as a winner every time!
Commercial video production doesn’t have to be rocket science. At Crew Pictures, we provide quality video production services to help our clients ace their marketing objectives. To know more about what we offer, contact us today or check out our video production portfolio.