September 15, 2022
 · 
6 min read

Why Commercial Video Production is Important for Your Business

There was a time when videos were a luxury marketing tool only companies with vast advertising budgets could use. But the tides have shifted.

Nowadays, businesses of all sizes are tapping into the immense potential of commercial video production. And with 3 billion internet users watching videos at least once per month, it only makes sense to leverage this promotional technique to improve consumer engagement, click-through rate, and site traffic.

But what exactly can commercial videos do for your business? More importantly, why should you add them to your mainstream marketing efforts? We’ve got answers. Let’s explore!

How Commercial Video Production Can Benefit Your Business?

Here are the seven ways in which commercial video production can benefit your brand.

1. Commercial Videos Can Boost Sales  

First things first, videos can make you good money. As per a Wyzowl survey, 81% of marketers say video has helped them directly increase sales, while 86% agree it has brought them new leads.

There’s a good reason for this. Well-made videos from professional video production services give users a better idea of your product, even when they don’t have direct access to it. Plus, videos open up a route for viewers to engage with your brand and learn more about what you have to offer.

A word of caution here. Video trends are constantly changing, meaning you’ll need to stay updated on what’s currently in vogue. By including on-trend video content on your product and service pages, you can boost conversions and drive more sales than ever.

2. Commercial Videos Are Great for SEO

Optimized videos can work wonders for your SEO performance.

Here’s how.

The time a viewer spends on your page (dwell time) can impact your rankings, and video is an incredible way to bump up this metric. In fact, 82% of marketers say videos have improved dwell time on their sites.

But to achieve this, you’ll have to ensure your video is SEO-optimized, with a dressed-up thumbnail, relevant caption, and quality content to boot. Videos that check these boxes can bring a lot of organic traffic to your site, increase your ranking, and enable you to gain more views simultaneously.

However, and we cannot stress this enough, do not go overboard with your optimization practices. Including too many links and CTAs can have the opposite effect and cause consumers to feel pressurized. This can quickly become unhelpful, annoying, and dissuade viewers from ever crossing your threshold again.

3. Commercial Videos Build Better Bridges Between Brands and Customers

You already know people like watching videos. But the perks don’t end there. Commercial video production is a great way to establish your brand as reliable, transparent, and honest- things customers value most in their experiences with businesses.

Take testimonial videos for instance. By asking real customers to review your brand on camera, you can let potential clients know what to expect from your products or services. In other words, they get to see other people give an honest, unscripted opinion about your brand, which can directly influence their purchase decisions.

Testimonial videos help put a face to your business and give it the authority it needs within your target niche.

4. Commercial Videos Are Recyclable

Creating a continuous stream of original video content can be a challenge. But if that’s what your audience has come to expect, you will need a backup plan.  

So, what do you do? Reuse the content you already have on hand, of course!

Yes, you read that right. High-quality videos are dynamic and very recyclable. You could easily turn them into something else, such as a GIF, a reel, or a trailer when you cannot go into production again.

Not sure how to do this? Here are five ways to repurpose your existing video content.

  • Reframe your videos for different screens.  
  • Cut down full-length videos into shorter pieces. Short-form videos are easier to finish, share, and remember, so it’s a win-win.
  • Upload to new social media channels. If you’ve been publishing your content on TikTok so far, try branching out to Instagram Reels or YouTube Shorts to reach more people.
  • Turn old videos into a podcast or a blog entry.

5. Commercial Videos Can Educate Your Customers

Like most business owners, you want people to understand your vision and core values. But if you write a lengthy blog post about your brand’s story, chances are it’ll go unnoticed.  

Most people won’t bother reading through an eight-page essay on what you offer. That said, they might be much more open to watching an eight-minute video showcasing your brand.

Explainer videos help businesses break down complex ideas and transform dry content into an entertaining affair. You can use them to introduce your business or teach potential clients how to use your product and what it's meant for.

6. Commercial Videos Get More Bang for Your Buck

Despite all the perks of video marketing, it’s impossible to deny that commercial video production is expensive. There’s a lot involved in the process that can easily cost you a good chunk of your marketing budget.

But the good news is that video production pays off big time. 88% of marketers reported that video marketing gives them a positive ROI, making it worth the investment.

Again, quality is the name of the game here. You can’t release subpar videos and expect them to rake in profits. Be sure to focus on creating quality videos that not only provide value to your customers but also cast your brand in the best possible light. Talk to a commercial video production company in case you need help with this.

7. Commercial Videos Are Shareable

Social media loves videos because they are shareable. They are a fun, entertaining, and catchy way to reach your audience and make them want to pass on the message organically. This can help you increase brand awareness and guide more traffic to your website. If your video is captivating enough, you won’t have to make it your life’s mission to put it across to people- they'll do it for you.

The Bottom Line

Given the mountain of evidence, it’s clear that commercial video production is a vital part of any inbound marketing strategy. So, if you’re still on the fence about its efficacy, we hope this post has given you further insight into what video marketing can do for your business.

But commercial video production isn’t as simple as hitting ‘Record’ and hoping for the best. And as a video services company, we know this all too well.

That’s why the team at Crew Pictures provides you with the right ideas, people, and equipment to turn your story into a reality. We’re an Emmy-nominated video production company in Utah, passionate about helping business owners, entertainment services, and filmmakers. For more information, contact us today.

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