For Mental Health

Arenas of Change

As we set out to find the right art direction for these stories, we quickly found that a more abstract style would leave more up to the viewer to apply to themselves and create a more powerful connection with the viewer to the story.

We also found that each story had a common thread that gave them hope. The common thread was the love and judgment-free space they are in when with the horses.

Once we understood this, a single-line animation was the perfect combination of abstraction, elegance, and connection...a single line, a common thread.

Moving pictures

that move people.

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